Life insurance is a lucrative industry, and as more and more people come to understand the benefits of life insurance it becomes even more rewarding. However, even though there are countless individuals in need of life insurance, generating life insurance leads can seem like a daunting task. Fortunately, with knowledge of a few tricks of the trade, it is much easier today than ever before to generate new leads.
Before the Internet became a popular form of communication, insurance agents had a harder time finding clients. Indeed, they often resorted to cold calling potential customers, or even traveling door to door in hopes of meeting a prospective client. Of course, both of these techniques result in fairly low sales. This isn’t so much because people aren’t interested, but more because these methods feel invasive and uncomfortable to the average person. If a salesman was lucky enough to catch someone at home, it was usually during their leisure time when being hassled by a sales call or visitor is highly undesirable. This made finding potential leads much more difficult than it needed to be.
Today this has all changed. We live in technological times and even the average individual is quite tech-savvy. Today it is possible to find quality life insurance leads without cold calling or going door to door. The Internet provides the easiest alternative to traditional approaches. However, there are other offline approaches that prove beneficial too.
Although some of these newer methods can seem slightly intrusive too, they are definitely less invasive that home visits. They also provide much better results. Leads are often generated through search engines such as Yahoo, Google, or Bing. These search engines provide an effective way to directly reach customers in a seemingly unobtrusive manner. More importantly, advertising opportunities are targeted, which allows an agent to reach people that have some sort of interest in finding out more about life insurance. This increases the sales rate significantly.
Additionally, agents can buy quality leads that often lead to sales. These leads are generally generated by online forms filled out by those interested in learning more about life insurance. Most forms include a variety of information relevant to a person’s insurance needs. Information collected includes: sex, age, family size, type of insurance desired, etc. Upon purchasing leads like this, and agent already knows quite a bit about each prospective client, and most importantly he knows the individual is already thinking about buying life insurance.
With the Internet, it is possible for agents and insurance companies to get in touch with potential clients like never before. There is a host of different methods available. Online advertising, free newsletters, website pop-up ads, search engine advertising, and free reports with opt-in newsletters have all been used with success by some professionals. Of course, no matter how you get your leads, actual sales will be a result of your own ability. Nonetheless, today’s technology makes life insurance leads easier than ever.